Does the name chosen for Elim Insurance have a special meaning?
The name Elim comes from the Bible in the book of Exodus 15: 22-27. The story of the waters of Marah and Elim begin right after Moses and the Children of Israel experienced one of the greatest miracles ever; the crossing of the Red Sea on dry ground.
Then Moses led Israel from the Red Sea and they went into the Desert of Shur. For three days they traveled in the desert without finding water. When they came to Marah, they could not drink its water because it was bitter. So the people grumbled against Moses, saying "What are we to drink?"
Then Moses cried out to the Lord and the Lord showed him a piece of wood. He threw it into the water and the water became sweet.
There the Lord made a decree and a law for them and then He tested them. He said, "If you listen carefully to the voice of the Lord your God and do is right in his eyes, if you pay attention to his commands and keep all his decrees, I will not bring on you any of the diseases I brought on the Egyptians, for I am the Lord who heals you."
Then they came to Elim, where there were twelve springs and seventy palm trees and they camped there near the water. (NIV)
The waters of Marah are contrasted with the springs of Elim. Marah stood for the unbelieving, grumbling attitude of the people who would not trust God. Even coming off such a miraculous experience of watching the parting of the Red Sea and then walking through the sea on dry land.
Elim stands for God's bountiful provision. Elim was only 5 miles from Marah. How easy it is to grumble and complain too quickly, only to be embarrassed by God's help.
We must always trust in God not in our circumstances. We dedicate our business to God, our bountiful provider.